crrt campaign

The goal of this campaign was to educate nephrologists about the benefits of using CRRT technology. Research showed that nephrologists had a few similar traits: They don’t like to read, are convinced with facts, and in the end are the decision makers for their patients care.

To do this we utilized stock and professional photography of confident looking nephrologists, coupled with a simple statement about different benefits of the CRRT technology. Loosely staying withing the clients corporate standards, we were able to convince them to push the boundaries and update their previously set standards with a clean and modernized look and feel for this individual campaign.

deliverables

Microsite, print ads, video wall, mobile applications, email blasts, direct mail, tradeshow graphics.

role/date

Art Director/Designer : November 2009