gates distributor kit

For the launch of Gates latest industrial hose system, we created a promotional kit to send to all of their distributors. Keeping layouts simple with a strong color palette, we focused on bold imagery that portrayed the end user as a heroic working figure. In addition to educating distributors, there was an internal email and printed campaign to drive interest for the sales staff.

For the photography, we used Gates employees as models for the photoshoot and kept the rest of the company in the dark about it. In the end this piece was extremely well received by all of the Gates employess who were shocked to see their coworkers and bosses gracing the photos of these pieces.

deliverables

Distributor kit including product capabilites brochure, sell sheets and poster.

role/date

Art Director/Designer : June 2008